创意创新主题：科技造“ 福”人类Science and technology to benefit humanit

 “根·本”印象

根，顾名思义，埋藏在土壤里的植物根部，是生命的根据地，有根茎、根结、根须、等形态。多意指自然界生命力的发源地。

这里意指“HAFELE海福乐”落根中国并建立伟业、繁荣昌盛的愿景寓意。

这里意指“创新”才是生命的源泉、原动力。

取“福”之字，以科技为根本，造“福”人类！

一、             根状造型的应用

1、室外：建筑外观装饰上，采用不规则线性元素图案化作承载体，构成形象与几何抽象的对比、线与面的对比，整体效果具有识别化地衬托“HAFELE海福乐”的企业形象。

2、室内：地面导引指示系统上，如婉转流长的根须，辐射至每个区域。

二、             创新科技的应用

1、指示系统(包括地面荧光导线和人体感应指示系统)

2、多媒体声、光、电系统

3、节能与环保系统

4、消防系统

5、强弱电系统：

三、             空间规划与应用

1、6米层高的规划：采取分层、分区空间规划，大厅为集中展示产品及展示技术区域，内分层的一二层分别作各体验间和办公区域。

2、6000多种的产品展示规划：大厅集中展示主要产品及其技术信息为主，其它的采取在对应的分门别类的区域设置自助查询终端，避免有限的展示体验空间出现过于繁琐的现象。

四、             标志性色彩应用

1、黑色：大面积的地面、墙体及顶棚，其间搭配各体验间、区的亮色调，对比度高，直观明朗；

         入口大厅的室、内外“根”装造型背后均采用深灰色玻璃。

2、红色：引用企业标志标准色，主要用于一层入口大厅的室、内外“根”装造型。

另外，建筑外观大面积采用黑岩石色调，和黑色调为主户外广告版面，协调统一。

五、             装饰建材的应用

1、选用原则：生态性、科技性、防火等级、经济性、技术性、装饰性；

2、选材范围：素水泥墙地面、局部瓷砖理石、石膏板、外观铝塑板、金属板、玻璃、免漆板、水性漆等。

六、             经济与技术指标

室内装修技术经济指标：1500元/m2。

总之，“根·本”创意源于自然并始终联系于自然，当与企业理念、企业形象相结合时，当与当代科技相邂逅时，即使是每一条根须，也能给每一位参与体验者感官上特别的记忆，那就是扎根中国大地的“HAFELE海福乐”印象！

Innovative themes: technology made the " blessing" of human Science and technology to benefit humanit

" The root " impression

Root, as the name implies, is buried in the soil plant root, life is the base, have rhizomes, roots, and other forms of root knot. Multiple means vitality of the birthplace of nature.

Here it means " HAFELE haifule" down the root cause, Chinaand establish a thriving and prosperous vision meaning.

Here refers to the "innovation" is the source of life, driving force.

Take the word " Fu ", to science and technology as a fundamental, build " blessing" of human!

One, root shape modeling applications

1, outdoor: building exterior decoration, using irregular linear element patterns into bearing body form image and geometric abstraction, contrast, line and face the contrast, the overall effect is identification of the foil for " HAFELE haifule" corporate image.

2, indoor: land navigation indication system, such as the roundabout flow long roots, radiation to each region.

Two, the application of innovation and technology

1, indicating system (including the ground wire and the human body induction fluorescent indicator system )

2, multimedia sound, light, electric system

3, energy saving and environmental protection system

4, fire control system

5, strong and weak electricity system:

Three, space planning and Application

In 1, the layer is 6 meters tall planning : stratified, partition space planning, hall is a concentrated display of products and display technology area, stratified layer one or two are respectively the experience and office area.

In 2, more than 6000 kinds of product exhibition planning: Hall concentrated display of main products and information technology, the other is taken in the corresponding be arranged locale inquiry terminal, avoiding the limited display experience space appear too cumbersome phenomenon.

Four, mark color application

In 1, black: large area ground, wall and ceiling, which used the experience, area of bright colors, high contrast, intuitive and clear

Entrance hall, the room inside and outside the " root " look behind the dark gray glass.

In 2, red: reference mark of the enterprise standard color, mainly used for a layer of entrance hall room, inside and outside the " root " fashion.

In addition, the exterior of the building the big area use black rock tone, and black colors in the main outdoor advertising layout, harmonious and unified.

Five, the application of decorative building materials

1, the selection principle: ecology, science and technology, fire rating, economic, technical, decorative

In 2, the range of material selection: plain cement wall surface, local tile marble, gypsum board, aluminum composite panel, the appearance of sheet metal, glass, paint, water-based paint and other board.

Six, the economic and technical indicators

Interior decoration of technical and economic indicators: 1500 yuan /m2.

In short, " the root, the " creative source in nature and always in contact with nature, when corporate philosophy, corporate image is combined with contemporary science and technology which, when met, even each root, also can give each participant experience sensory special memories, that is grounded in the earth "HAFELE haifule" impression!